Is Dedicated IP Important For Email Marketing?

Sending email from dedicated or shared IPs email marketing is an important decision one has to make being an email marketer. As you start to get more heavily involved in email marketing, you may start to hear about dedicated IPs is valuable for reputation factors as well.

So, to know more about dedicated IPs and decide if you need one, you first need to know a bit about dedicated IPs and sender reputation. But firstly, you need to understand how an IP address works.

IP address helps to route the traffic to the particular website, just like your home address. When shared IPs are shared with dozens of people and even if one of them abuses it, everyone who is using that IP faces the reputation penalty of email reputation governing bodies.

So, for a large business, shared IP won’t help you to reach the higher deliverability of your marketing emails. Hence, one needs dedicated IP. Dedicated IP is like your own IP and it will not be shared with anyone. Now let us see how dedicated IP address plays a crucial role in email deliverability and sender score reputation.

An email deliverability relies largely on the reputation of the IP address that sends it. If you are sending from an IP address with a spic-and-span reputation, your emails are more likely to make it right straight to the subscribers. If your sender scores are at the bottom, you may risk being filtered out by some inboxes.

By default, We at modernbusinessemail.com- email service providers, use a collection of shared IP addresses to process and send your emails. In shared IPs, the sender reputation is defined by the actions of all companies using the same IP address. These shared IPs are actively monitored, including health and reputation to make sure the highest deliverability rates which are always maintained in the high 90s, so our acceptance rate is very high.

Benefits of Using a Dedicated IP For Sending Email?

In essence, using one or more dedicated IP addresses allows you to set apart yourself as a sender from other senders that would otherwise be sharing the IP pool with you.

For senders having high volume with engaged subscribers, a dedicated IP offers more control over the email deliverability.

This may or may not be beneficial. Specifically, if you don't do enough volume (total emails sent per day or per week) using an IP address, it will hurt you as you’re not sending enough emails for ISPs to create an opinion about your reputation as a sender.

Opinions differ as to what that minimum looks like, but it should be at least 20-25 thousand’s per week.

In a shared IP, all emails are sent by the email service provider on behalf of the Company A. Dedicated IPs appear to come only from the developer company's email address. This might let the customers know from where was the Email actually originated.

The other clear advantage of being in a high-quality IP pool is to influence the other senders' high reputation.

What Do You Get With A Dedicated IP?

• modernbusinessemail.com will aid you in setting up the correct DNS configuration for your dedicated IP.
• We will help you to prepare for your new dedicated IP, which is also called warming up of IP’s. This involves starting with a consistent and short email quantity and gradually increasing to a larger volume.
• We will monitor your IP reputation 24×7.

Should I Choose A Dedicated IP Or A Shared IP?

• Dedicated IPs are suitable for the companies that send bulk emails on a regular basis.
• For instance, a dedicated IP should be considered by a company that plans to send more than hundred thousand emails on a weekly basis.
• Moreover, as you are the sole influence over your own sender reputation, it is significant to make sure that your email list is completely authorized and engaged.
• If the hard bounce rates are higher than 3% or if your emails have irregular sending volumes, then having a shared IP is better for you.
• You can talk to our support team for deciding about whether you need a dedicated IP or a shared IP.